PENNY POSTAGE: It's good to write
The uniform postage rate of one penny, introduced in January 1840, has been a huge success. A total of 168 million letters had been posted in 1840 compared to a mere 76 million in 1839. The postal reform is the brainchild of Rowland Hill who argued that pre-paid postage would dramatically cut the cost of conveying a letter. His idea to use a specially designed adhesive label to pre-pay the postage has proved to be a stroke of genius. Prior to the introduction of the reform, letters which were not pre-paid had to be personally delivered to collect the postage. The letter carriers sometimes had to make several calls until they could deliver the letter and collect the money, which was a waste of time. The production of the huge numbers of the adhesive labels required has been made possible by the developments in the British printing and machinery industry.